Going Carbon Neutral with Green Story

 BN3TH’s Mission 

We strive to innovate every day, constantly looking for better ways to manufacture our products and ensure we take every possible action towards having a lesser impact on the environment through our use of materials and methods. 



Every Tencel™ Modal product purchased on BN3TH.ca is now carbon neutral by supporting key renewable projects, not buying carbon credits. 



TENCEL™ Modal fibers, used in over 90% of our products, are manufactured by environmentally responsible production processes. The fibers originate from sustainable wood and pulp sources and are certified as compostable and biodegradable.  Along with its botanic origin, the key TENCEL™ Modal benefits include insanely soft, enhanced breathability, moisture management and color retention. Experience TENCEL™ Modal fibers for yourself with our Classic Boxer Briefs, Trunks, Full Lengths (Long John’s), Tees and Unisex Sleepwear. 


How are we tackling the issue of Climate Change? 

Carbon dioxide (CO2) emissions from human activities like burning fossil fuels and clear-cutting forests are rising quicker than the planet can naturally regulate, resulting in climate change. The fashion industry is one of the largest contributors to climate change.  

We already use eco-friendly fabrics and employ sustainable manufacturing practices to significantly reduce our CO2 emissions. But it’ll take some time to reduce our emissions all the way to net zero, there are still emissions which are unavoidable. This is where carbon offsets come in. 

Throughout the year, we also choose to partner with best in class organizations who are leaders in their fields, constantly innovating and inspiring others to do better when it comes to protecting our home. 

Protect Our Winters is a group of passionate outdoors people, professional athletes and industry brands mobilizing the outdoor sports community to be an active leader in the fight against climate change and how it is affecting our winters.  

The Surfrider Foundation is a community of everyday people who passionately protect our oceans. By engaging environmental experts to create solutions to protect the coast, what started as a small group of passionate surfers has grown into one of the most powerful coastal protection groups in the world on a local, regional and national level.  




We’re tackling these unavoidable emissions by investing in offset projects such as renewable energy, forest conservation and energy efficiency. These projects prevent future carbon emissions and remove existing CO2 from the atmosphere.  

We buy carbon offset credits from these projects that are equal to our unavoidable emissions. This provides crucial funding for these projects to continue to thrive while making all our products carbon neutral from ‘seed to shelf’.  


We want you to be part of our carbon neutral journey 

You can now experience our carbon neutral journey across your entire shopping experience. Every carbon neutral product can be identified by a ‘carbon neutral’ visual on the product page. Click on the visual to see the exact amount of carbon offset for that product and explore the projects we invest in. 


Every purchase confirmation email has a ‘Carbon Neutral’ button so that you can click and learn more about your carbon neutral order and the communities you’ve supported through the offset projects. We’ll also send you an official Carbon offset certificate from our partner, Green Story with a unique transaction ID to ensure the validity of the offset. 

 How do we select offset Projects? 

We worked closely with Green Story to calculate the CO2 emissions from each stage of our supply chain. This enabled us to measure our carbon footprint for each product and find the best suited carbon offset projects. 

Our approach for carbon neutrality is to offset our carbon footprint along our supply chain and have a mix of Reforestation, Renewable Energy and Community projects. We worked with Green Story to handpick projects based on their type, location, and benefits. Each project supports multiple UN sustainable development goals in addition to offsetting CO2. All our projects are rigorously verified and certified through The Gold StandardClean Development Mechanism (CDM) and Climate Action Reserve. These independent verifiers make sure that the projects are working to deliver the benefits they promise. 

It’s no coincidence that these projects are creating meaningful impact throughout the communities that our supply chain touches. See where we’re contributing below: 

Garcia River Project, California  
This Project preserves the California Redwood Forests which stores more carbon per hectare than any other forest type, and contributes to supporting the habitats of a variety of threatened species. 




Sichuan Miyaluo Hydro, China  
The Sichuan Miyaluo Hydroelectric Station is a run-of-river small scale hydropower project. The project consists of three 5 MW turbines and supplies 66,440MWh of energy to the Central China Power grid per year. 



Clean Drinking Water, Cambodia  
Hydrologic, an award winning Cambodian social enterprise, is providing access to clean, safe drinking water to more than 1 million Cambodian families by locally produced ceramic water purifiers. 



We’re stoked to be part of this initiative. Our promise to you is to keep innovating every way we can. We love this planet for its beautiful landscapes that allows us to ride, slide, jump, run and hang in – let’s do our part to make sure we leave this place better than we found it. 

We wanted to go the extra mile and we’re so excited we took our first step to carbon neutrality with Green Story 



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