"It's generally assumed that men's underwear is supposed to be the way that we have always been used to it. However, there is no hard evidence and no logical reason that this is so."
Forbes gets it. Do you? Read their feature on BN3TH here.
BN3TH COO and co-founder Dez Price had the privilege of speaking with Joseph DeAcetis of Forbes to talk about the future of underwear, MyPakage Pouch Technology, the importance of sustainability and his greatest achievement to date in developing technology-based underwear.