VIDEO

BN3TH Segment as seen on Fox Business Network, CNN, MSNBC and more

Viewpoint with Dennis Quaid

BN3TH was recently featured on Viewpoint with host Dennis Quaid and aired nationally starting 12/1/22 on Fox Business News, CNN, MSNBC, CNBC, Discovery Life, CNN Headline News, Public Television and more. The video above was our brand showcase while highlighting BN3TH's sustainability efforts. Viewpoint provides innovative and unique content featuring the world's most influential organizations and individuals.

Backcountry Splitboarding Wearing the Glacier Creek Merino Wool Base Layer

Sometimes you just gotta skip the lift lines altogether and go deeper

BN3TH's sustainable Glacier Creek Merino Wool Base Layers are the ideal companion for spending days on end in the backcountry. Merino Wool provides that extra layer of warmth and comfort but won’t stink or hold sweat when your body produces heat. The Responsible Wool Standard fabric is naturally temperature-regulating and feels gentle against your skin, plus offers anti-microbial properties. Long after your outerwear is on the drying rack, you’ll be feeling fine fireside with our award-winning Glacier Creek Merino.

Introducing the BN3TH x On The Roam Collab

Jason Momoa Signature Boxer Briefs

Award-winning actor, environmental activist, and avid rock climber Jason Momoa doesn't just choose anything when it comes to his Boxer Briefs. He’s actually been “supported by BN3TH” for a few years now, wearing our sustainable Classic Boxer Briefs regularly. So when it came time to collaborate with a like-minded gentleman for a limited release, the fit felt about as natural as pairing TENCEL™ Modal fibers with our MyPakage Pouch Technology.

A Himalayan Ride Along With Geoff Gulevich

Pro Mountain Biker Conquers Grueling Route In Nepal

Most people know of Nepal thanks to Mount Everest. But it’s not everyday you hear of top-tier mountain bikers tackling the trails throughout the Himalayas. So when Geoff Gulevich let us know he was headed to the Annapurna region for a one-of-a-kind traverse, we begged for him to take us along.

And he did, sorta… Gulevich packed BN3TH’s award-winning North Shore Chamois Paddled Bike Liner, which — as he puts it — “literally saved my ass.” But more importantly, he filmed the expedition on his GoPro to give us an insider perspective to this memorable trip.

(Spoiler alert: watch until the end if you’ve ever wanted to see Buddhist monks in maroon robes riding a mountain bike.)

IT BEGINS WITH WHAT'S BN3TH

2022 BRAND ANTHEM SHOWCASES BN3TH'S TRUE COLOURS

We live for this. Those moments. Those experiences. Those relationships. The camaraderie and togetherness of the journey. And the hopes of leaving this place better than when we arrived. It starts with the first thing we put on every morning, and the rest is just a gift.

Yet, there’s always that feeling of uncertainty. And that makes us push even harder. The thrills. The highs. And lows. Getting back up when we fall. Brushing ourselves off and trying again. All while embracing the chaos. Existing beyond the norm.

It’s the spontaneity that we crave. The saltwater up the nose. The dust in our eyes. The blood in our veins. We’re not perfect. But we are alive. Oh, so alive! Yet we keep searching, knowing that it has to begin somewhere…

Epic Mountain Biking in the North Shore Chamois Padded Bike Liner

How fun do these lines look? And they're even better when riding with friends!

The multi-award-winning North Shore Bike Chamois features BN3TH's first-of-its-kind patent-pending MTB-specific (Sea-to-Sky) STS Pad™ and patented MyPakage Pouch Technology™ to support your boys. Designed to be worn underneath shorts, this high-performance liner is everything you love about BN3TH underwear combined with a new world of comfort designed for your ride. Plus, the permanent silver anti-odor IONIC+™ technology kills stink before it starts. Make every ride your best yet. So go ahead...crush the trail, road or indoor trainer, and not your boys.

Thanks to the guys at Mahalo My Dude for ripping, repping, riding and recording the video above.